Blu
Blu is a skincare brand built around simplicity and clean formulation. The project focused on translating that same restraint into the digital experience, minimal layouts, soft typography, and generous white space that let the products stand on their own without visual noise.
Project Context
The project centered around a custom product showcase system, designed to feel closer to a beauty editorial than a typical ecommerce grid. Instead of relying on standard product cards, the layout treats each item like a small feature, giving the brand a more considered, premium feel.
