Reef
Reef is a boutique travel platform curating small group trips to lesser known destinations. The project focused on capturing that sense of discovery online, immersive imagery, a slower scroll pace, and copy that reads more like a travel journal than a booking site.
Project Context
The project centered around a custom destination explorer, letting visitors browse trips by mood or region instead of a standard filter list. The goal was to make planning a trip feel like the first step of the adventure, not a checkout flow.
